{"title":"Beauty of Joseon","description":"\u003cp\u003e\u003cspan\u003eBeauty of Joseon draws inspiration from the \u003c\/span\u003e\u003cstrong\u003eJoseon Dynasty\u003c\/strong\u003e\u003cspan\u003e and the wisdom of \u003c\/span\u003e\u003cstrong\u003eHanbang\u003c\/strong\u003e\u003cspan\u003e, traditional Korean medicine using natural herbs for overall skin and body wellness. \u003c\/span\u003e\u003cspan\u003eThe brand focuses on \u003c\/span\u003e\u003cstrong\u003egentle, barrier-friendly formulas\u003c\/strong\u003e\u003cspan\u003e that support hydration, soothing, and long-term skin health rather than dramatic overnight results. \u003c\/span\u003e\u003cspan\u003eIts products are designed to be \u003c\/span\u003e\u003cstrong\u003esafe, cruelty-free, and suitable for all skin types\u003c\/strong\u003e\u003cspan\u003e, emphasizing comfort and consistency in daily routines.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eKey ingredients include \u003c\/span\u003e\u003cstrong\u003eginseng, rice, green tea, green plum, mugwort, honey, propolis, and Centella asiatica\u003c\/strong\u003e\u003cspan\u003e, often combined with modern actives like \u003c\/span\u003e\u003cstrong\u003eniacinamide\u003c\/strong\u003e\u003cspan\u003e to enhance skin clarity, hydration, and radiance. \u003c\/span\u003e\u003cspan\u003eThe brand is known for \u003c\/span\u003e\u003cstrong\u003elightweight, easily layered products\u003c\/strong\u003e\u003cspan\u003e that work under makeup and integrate seamlessly into multi-step Korean skincare routines.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eBeauty of Joseon is appreciated for its \u003c\/span\u003e\u003cstrong\u003emindful approach\u003c\/strong\u003e\u003cspan\u003e, balancing traditional herbal remedies with lab-backed science to deliver visible results over time while minimizing irritation, \u003c\/span\u003e\u003cspan\u003ePopular products include \u003c\/span\u003e\u003cstrong\u003erice-infused creams, brightening serums, and gentle sunscreens\u003c\/strong\u003e\u003cspan\u003e, all designed to promote a healthy, glowing complexion\u003c\/span\u003e\u003c\/p\u003e","products":[],"url":"https:\/\/bettercallseoul.co.uk\/collections\/beauty-of-joseon.oembed","provider":"Better Call Seoul","version":"1.0","type":"link"}